Queen - Face It Alone (music video)

That sums it up for me, I guess. The concept was interesting, but the final product wasn't. This video feels kinda like a "demo".

I know they can't record new footage both because Freddie is gone and the others look nothing like they did in 1989, but in bloody 1991 they released a masterpiece of a video for Innuendo without recording even a single frame of new footage. I suppose in 2022 it'd be so much easier and cheaper to make something like that, combining new animations made especially for this video and more creative use of older footage.


Not that I was expecting something as great as Innuendo, of course - but given how much effort they've put into advertising their new single, I expected the video would be closer in artistic quality to their older stuff.

They could have done something entirely animated, with likenesses of the band as they were then.

Please don't take it personally, because it's not meant like that, but your comment inspired me to share some thoughts.

I know I sound like a granddad but I can't come to terms with people being so tolerant of new technologies like AI and deep fake. Do we really want to wake up in a world where we can be easily deceived into believing that e.g. 'long-lost' footage of Queen recording 'The Miracle' has surfaced or a perfect take of new song has been unearthed, while in fact they are products of AI? We complain a lot when we hear autotune has been used. Perhaps we should be happy we can still hear it. There are technologies around the corner that will make it impossible to discern (at least by ear) an authentic vocal take recorded by a living person from an AI-created surrogate. I know this is inevitable and this scares the living daylights out of me, not least because there are far more sinister applications of such technology than creating a fake Queen song. 

I like the video better than the song itself. There's no pretence here and it has nice touches. Not their best effort, but still a tad more interesting than a generic compilation of well-known clips.

I understand your point, but i feel we already live in the world you describe, and it has very little to do with new tech like deepfake or AI. I mean, take a random product off the shelves at your local grocery store. What the label, name, design make you think/feel you are getting will in most cases not be what you're actually getting. 

It will be up to us as consumers to keep informed, ask questions, and it will be up to companies to keep (or get more) transparent when these new techs are being used.